IAPIA : Think Ahead.

The reason people ignore advertising is because it doesn't mean anything to them. So four years ago IAPIA went through the effort to find out what means the most to almost everybody. The research took a year and sampled more than 25,000 respondants.

Now IAPIA is ready to put the findings of that research to work. To do this, we must find other exceptional advertising minds to help us create create a remarkable new generation of advanced advertising practices from the ground up. These advanced practices will be known as NeoAdvertising ("Neo" means new.) and they will be pillars upon which we intend to reinvent Advertising.

Small Army Needed.

To effect change change in this $800 billion global industry that no longer engages its audience, will not be easy. It will take a small army of remarkable people to make it happen. That is why the Institute of Advanced Practices In Advertising was organized: to transform this valuable idea into a reality of value.

If you agree to be a part of the work of IAPIA you will be licensed as one of an elite team of one thousand practitioners who will have right and the knowledge to pass on what you know during the second year of your membership to no more than ten other novice novice members. Those whose exceptional insight and human understanding you have come respect and admire in the course of your career. They will be your team.

This ten thousand member work group of IAPIA licensed practitioners will have, through our collective creativity and intellect the power to define the next generation in advertising.

If you believe something revolutionary is essential to the evolution of advertising, IAPIA may have something no one else in advertising can offer you. Something that will not cost you a dime, but if you are ready to change the world, something that will certainly change your life.

Are you ready to become remarkable? Changing the future of advertising will not be an easy task. I have done a lot of the work, but there is a lot more to be done. I hope you will choose to join me. To begin the process of joining IAPIA just click here and our journey will begin.